1:1 Coaching

Land your dream product design role in 30 days

A high-touch coaching program for digital product designers who are done guessing, spinning their wheels, or waiting for recruiters to notice them. We help you translate your craft into callbacks, confident interviews, and offers worth taking.

While you wait for a seat…

Coaching is currently full, but your momentum doesn’t have to pause. Dive into the self-paced portfolio course and plug into the community for direct support today.

Designer smiling at their workspace

Trusted by designers from world-class companies

GoogleIBMAirbnbDisneyESPNJohnson & JohnsonToyotaAtlassianCVSWalmartHiltonWells FargoUrban OutfittersWarner Bros
Why this coaching exists

The product design job search is brutal right now

Designers are being asked to jump through more hoops than ever. These are the pain points we fix first.

Applications go unanswered

You keep hitting submit, but the callbacks never come because your story blends in with everyone else.

Portfolios stuck in revision loops

You know your work is strong, yet case studies feel flat and you are never sure what to fix next.

Interviews stall out

Generic prep advice doesn’t translate into convincing conversations with hiring managers.

Negotiations feel intimidating

You suspect the offers on the table are low, but you don’t have the scripts or confidence to ask for more.

Reality check

300+ designers want the same role

The best opportunities are saturated. Standing out with a precise narrative isn’t optional—it’s survival.

Reality check

Reviewers skim for 30 seconds

Hiring managers only need a glance to decide. If your positioning isn’t immediate, you never enter the conversation.

Reality check

The market resets every quarter

Playbooks from 2022 are outdated. I track shifts in expectations every week across teams and continents.

Reality check

Copy-paste advice falls short

You need personalized strategy aligned to your goals, not another checklist recycled from a bootcamp.

ProductDesignPortfolios.com keeps a live pulse on what hiring teams expect today—so you always operate with the latest signal, not outdated advice.

Fraser
Meet your coach

Hi, I'm Fraser – your unfair advantage in the job hunt

15 years in product design across startups and global teams like eBay.

1,000+ portfolios reviewed with a hiring manager's lens.

I've been the person deciding who gets hired. You get that playbook.

"You don't need more guesses. You need a partner who knows exactly how hiring teams evaluate you and how to tell a story they can't ignore."

Here’s the outcome we’re sprinting toward

Offers you’re proud to accept

Walk into teams that champion design and let you ship work you’d gladly sign your name to.

Compensation that reflects your value

Negotiate 10–30% more with calibrated scripts, prep calls, and the confidence that comes from practice.

A supportive product org

Collaborate with partners who respect your craft because you showed them the full extent of your impact.

Sane schedule, secure role

Land somewhere that values outcomes, not midnight crunches—so you can design and have a life.

How we get you there

The coaching systems that unlock job offers

Each week we target the next bottleneck—whether that’s visibility, storytelling, interviews, or negotiation.

100+ applications disappear into ATS black holes

Opportunity-hunting playbook

Curated leads, outreach templates, and tracking rituals that get decision-makers to actually see your work.

Portfolios that never feel ready

Story-craft framework

We build irresistible case studies together using async questionnaires, AI-assisted copy prompts, and live critiques.

Screenings stop after the recruiter call

Role-specific mock interviews

Recorded sessions, actionable feedback, and a 24-hour pre-interview primer to translate your skills into stories.

Salary talks trigger panic

Comp-confidence coaching

Guided practice and negotiation scripts so you can counter with clarity and close at the number you deserve.

Momentum crashes mid-search

Mindset & accountability system

Weekly wins calls, direct async feedback, and support inside the community so you never feel like you’re doing this alone.

90-minute strategy intensive

Pinpoint your goals, map the roadmap, and align on weekly targets so progress stays visible.

Weekly 1:1 working sessions

Portfolio reviews, mock interviews, or negotiation drills—whatever moves the needle that week.

Unlimited async feedback

WhatsApp, Loom, Figma comments, and résumé revisions delivered when you need them most.

Resource vault + portfolio course

Gain access to swipe files, AI prompt libraries, salary scripts, and the full flagship portfolio curriculum.

Hiring manager introductions

Warm connections when there’s a mutual fit—quality over quantity, every time.

Designers love our portfolio guidance

"Fraser provides a clear, actionable framework to help you iterate and elevate your portfolio effectively. His comments are precise and relevant, showcasing his expertise and years of experience both as a practitioner and reviewer."

Siray Li
Siray Li
Staff Product Designer

"I was impressed by his attention to detail and his explanation of how it looks from the perspective of a hiring manager. I also appreciated his open to questions attitude, they also helped a lot."

Taha Bashir
Taha Bashir
Product Designer

"It feels like a true level up moment, absolutely worth it. I've got a solid and actionable list of changes. Portfolios take so much personal time to build, it's great to know the value in every moment I'll be putting in now."

Leonard Burton
Leonard Burton
Senior Product Designer

"I highly recommend it to anyone seeking actionable insights and improvements! I was looking for a hiring manager's perspective and clear, objective feedback on what to fix and add."

Maryna Vasylenko
Maryna Vasylenko
Lead Product Designer
Is this right for you?

You’ll thrive in the program if…

  • Mid, senior, staff, principal product designer with 2–15 years of experience.

  • You want focused, personalized guidance—not another self-paced checklist.

  • You’re ready to commit a few hours each week to do the work and implement feedback.

  • Based in the USA, UK, Canada, Europe, Australia, or New Zealand (I cannot support designers looking for sponsorship or relocation).

If that sounds like you, let’s get started.

Have more questions?

We’ll make sure coaching feels like a fit

Every designer we work with gets clarity before committing. Browse the answers below, and if anything still feels uncertain, reach out so we can talk it through together.

Coaching calendar full

Get support while you wait

The 1:1 roster is full, but you can still follow the exact systems inside the flagship course and tap into the community for feedback, accountability, and momentum starting today.